Westfield Stratford's digital shopping revolution
This week’s opening of Westfield Stratford City shopping centre marked a digital revolution in retail. The east London development, which opened on September 13, boasts cutting-edge technological advances in stores, many of which have never been seen in the UK before.
River Island and Republic are among those poised to debut ‘smart’ dressing room technology. The stores will have mirrors...
Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.
Most of the advertisers at Piccadilly in London are 2012 sponsors; McDonalds’s, Samsung, Panasonic etc. so no doubt with less than a year to go now expect a lot more of these sorts of campaigns…