Patrick Quinn, president of PQ Media, discusses the PQ Media Global Digital Out-of-Home (DOOH) Media Forecast 2011-2015
Em franca expansão, mídia out of home discute limites para não saturar os ambientes do ponto de vista visual
Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People see it every day without grasping its presence and power.