A new survey of strategic media planners reveals a dramatic increase in their intention to include digital place-based media in ad plans, with nearly 44% saying they will accomplish this by shifting some television dollars to digital place-based.
Nearly half of U.S. media planners intend to divert budgets from TV to digital out-of-home, a new survey suggests.
New York-based enVu, out-of-home interactive media company, recently collaborated with the real estate investment trust General Growth Properties (GGP).