Geny CaloisiEuropean Editor Last week at the Marketing Week Live Show, POPAI UK and Ireland announced the nominations for this year’s awards, which will be presented in October this year.
DOOH advertising in public venues reaches more Americans each month than online videos delivered by Facebook, Hulu, and YouTube combined. The significance of people consuming more media out of the home, rather than in-home, has become important to advertisers. The capital and operating costs of establishing and running networks have plummeted, substantially shortening the timeline to profitability.
What will 2011 bring for digital out-of-home media? Most business forecasts are concentrating on the state of the broader economy, but I think it’s safe to say that this sector has already weathered pretty much the worst that the forces of recession could throw at in and not felt the hurt too much: indeed, it’s very possible that “coming of age” (how I hate that metaphor, and yes, I know I’m mixing ’em wildly in this sentence) during a downturn helped us avoid dotcom-style over-exuberance and the inevitable pain that follows.