Nearly half of U.S. media planners intend to divert budgets from TV to digital out-of-home, a new survey suggests.
New York-based enVu, out-of-home interactive media company, recently collaborated with the real estate investment trust General Growth Properties (GGP).
Stories about the Tensator Virtual Assistant in the new flagship Duane Reade store in New York peppered the Internet in recent days. Shoppers entering the drugstore will now be greeted by the "Virtual Assistant," a holographic projection digital signage deployment displaying the image of a real person greeting shoppers