ABDOH- Brazilian Out of Home Association

Founded in 2008 April, is the reunion of the most important DOOH operators in Brazil. Our objectives are:

• 1- Help to disseminate the knowledge about DOOH and positioning the association as a powerful tool to build strong brands and to sell products and services.
• 2- Improve the relationship between ABDOH associates and the advertising market
• 3- Produce and divulge technical and all kind of information about DOOH
• 4- Set standards and ethical procedures for our sector
• 5- To make standardization of control and auditing systems

In the last three years ABDOH has been developing efforts with many different Marketing and Technological sectors and looking for the integration with others associations as ABA- Brazilian Advertisers Association, ABAP - Brazilian Advertising Agencies Association , Media Group ( professionals that work in Agencies in Media Department) and has made many international contacts.

The ABDOH associates have screens in many different venues:

Buses, Metro, Airports, Train Stations, Bus Stations, Super/Hyper Markets, Retail, Elevators, Bars and Restaurants, Gyms, Cafeterias and Convenience Stores, Malls, Universities, Gas Stations, Maternities etc.

ABDOH has actually 16 associates:

BRAZIL

Brazil is a developing country and is considered one of the most important nations in the world. Together with Russia, India and China is part of BRIC, the 4 developing countries which are at a similar stage of newly advanced economic development.

The Brazilian GDP is the 8th in the world

Brazil is a continental country with an area of 8.5 million kilometers² and a population of 193 millions people living in:

• 59 million households

• 84% in Urban areas

The city of Sao Paulo has the biggest population in Brazil: 11 million people live there and the great Sao Paulo metropolitan region has more than 19 million people and it is considered the 4th urban agglomeration in World.

BRAZILIAN ADVERTISING MARKET

• The Brazilian advertising Market is the 7th in world by Zenith Optmedia and according to their projection, going on to 6th place next year

• Digital Out of Home has been the largest growing media in the Brazilian Market since 1999

• In 2009 DOOH market grew 55% versus 2008

• Comparing January/December 2009 Vs. January/December 2010 the growth was 58%

• The DOOH currently has almost 20% of participation in OOH market

Brazilian Advertising Market Growth (%)
January/ December 2009 Vs. January /December 2010

RESEARCH
Media Digital OOH penetration – São Paulo Metropolitan region

• 47% Saw any DOOH screen in the last 7 days

• 67% Saw any DOOH screen in the last 30 days

Have been using Media Digital Out of Home in theirs campaigns