Abdoh é notícia no blog DaylyDooh
A delegação brasileira para a Digital Signage Expo em Las Vegas é noticia em um blogs mais importantes dos Usa. O DaylyDooh além de divulgar a delegação organizada pela ABDOH , valoriza a associação e o mercado brasileiro e coloca comentários como
“We expect that we will not be the only ones anxious to meet this progessive group during the event.
Giant Interactive Digital Wall Takes And Shares Photos At Music Festivals
Veja o case do drink energético V EneRgy que usou a interação de telas com exibição de fotos das pessoas que estavam assistindo um festival de músicas na Austrália
5 PREVISÕES PARA PUBLICIDADE EM TV QUE PODEM SEREM APLICADAS EM MDOOH
PepsiCo’s Global Head of Digital, Shiv Singh escreveu um artigo muito interessante sobre o da publicidade na TV e ressaltando que Digital& Social Media é o destino. Os pontos abordados são válidos para a MDOOH e para a comunicação em geral
Conheça a opinião da Pepsico
Westfield Stratford's digital shopping revolution
Westfield Stratford's digital shopping revolution
This week’s opening of Westfield Stratford City shopping centre marked a digital revolution in retail. The east London development, which opened on September 13, boasts cutting-edge technological advances in stores, many of which have never been seen in the UK before.
River Island and Republic are among those poised to debut ‘smart’ dressing room technology. The stores will have mirrors...
Survey Shows Place-Based Digital Ads Well Noticed
Nearly 61% of all U.S. adults have viewed advertising on video screens in public venues in the last 30 days, and more than 64% of them have expressed interest in this form of marketing communication, according to the latest data from GfK MRI.
Samsung Olympic Torch Interactive Campaign
Most of the advertisers at Piccadilly in London are 2012 sponsors; McDonalds’s, Samsung, Panasonic etc. so no doubt with less than a year to go now expect a lot more of these sorts of campaigns…
Coca- Cola created this street-marketing campaign with a twist around its global Love it Light theme at the Quatre Temps shopping centre here in Paris/La Defense during the recent ‘sales period’.
We hear that the Digital Place-based Advertising Association is currently planning its first ever ‘International Day‘.
Digital signage education videos from InfoComm11 now online
InfoComm International has made available nearly 30 educational videos about digital signage from this year's InfoComm 2011, posting them on YouTube.
Patrick Quinn, president of PQ Media, discusses the PQ Media Global Digital Out-of-Home (DOOH) Media Forecast 2011-2015
Em franca expansão, mídia out of home discute limites para não saturar os ambientes do ponto de vista visual
Digital Signage: It’s all around us [Infographic]
Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People see it every day without grasping its presence and power.
Survey Forecasts More Digital Place
A new survey of strategic media planners reveals a dramatic increase in their intention to include digital place-based media in ad plans, with nearly 44% saying they will accomplish this by shifting some television dollars to digital place-based.
Media planners will swipe TV cash for digital out-of-home
Nearly half of U.S. media planners intend to divert budgets from TV to digital out-of-home, a new survey suggests.
GGP Helps enVu To Presence In 135 Malls
New York-based enVu, out-of-home interactive media company, recently collaborated with the real estate investment trust General Growth Properties (GGP).
See the 'Virtual Assistant' in action (Video)
Stories about the Tensator Virtual Assistant in the new flagship Duane Reade store in New York peppered the Internet in recent days. Shoppers entering the drugstore will now be greeted by the "Virtual Assistant," a holographic projection digital signage deployment displaying the image of a real person greeting shoppers
Content Day at Runners Up Stadium
These 'unconferences' are definitely getting better! While the first that I attended in Paris was remarkable by the openness of the various presentations, this one was striking by the frankness and liveliness of the exchanges. The objective of these meetings is to discuss successful & unsuccessful content with the aim of establishing some standards of best practices to improve the quality of effectiveness of content on digital screens which ultimately dictates the financial health of our industry – much more than the latest technology does. The medium is not the message.
All about the content: All screens all the time...Transmedia
The ongoing digitization of media comes at time when the gaps between technology, marketing and, ultimately, sales are closing.
2011 POPAI Awards Sees Digital Penetration
Geny CaloisiEuropean Editor Last week at the Marketing Week Live Show, POPAI UK and Ireland announced the nominations for this year’s awards, which will be presented in October this year.
Why 2011 will be digital out-of-home's tipping point
DOOH advertising in public venues reaches more Americans each month than online videos delivered by Facebook, Hulu, and YouTube combined. The significance of people consuming more media out of the home, rather than in-home, has become important to advertisers. The capital and operating costs of establishing and running networks have plummeted, substantially shortening the timeline to profitability.
What will 2011 bring for digital out-of-home media? Most business forecasts are concentrating on the state of the broader economy, but I think it’s safe to say that this sector has already weathered pretty much the worst that the forces of recession could throw at in and not felt the hurt too much: indeed, it’s very possible that “coming of age” (how I hate that metaphor, and yes, I know I’m mixing ’em wildly in this sentence) during a downturn helped us avoid dotcom-style over-exuberance and the inevitable pain that follows.
Entre os dias 22 e 25 de fevereiro acontecerá a Digital Signage Expo 2011, uma das principais feiras do setor, em Las Vegas (EUA).
Screen zones: To be or not to be?
Two, three, or even more distinct areas? In digital signage, these screen areas are called zones.
Abdoh © 2008
Rua Prof. Carlos de Carvalho 164, cj 21
Tel.: 55-11-3078-8311